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Design Thinking Boot Camp (2 day workshop)

High performing companies such as Apple, Airbnb, Netflix, Amazon, Facebook and others innovate continuously because of their culture of design thinking. Integrating the needs of people and its employees, potential of modern technologies, and the requirements for the business success. Design Thinking begins with a set of principles that frame a way to see problems and solutions from a new point of view. These principles provide the foundation for delivering solutions that meet or exceed your users’ expectations. These principals include a focus on user outcomes, diverse empowered teams and restless reinvention.


In this course students will learn how to take similar approach in your company by blending perspectives of marketing, design overview and engineering into a systematic approach to delivering innovation. Innovative companies learn new techniques for working together, idea generating and processing, and a new way of thinking about the process of innovation. This course will enable your teams and provide foundation to use a growth mindset and build innovative solutions.

In this Design Thinking Course, You Will Learn:

  • Students to learn the different design tools available

  • How organizations can build a design-centric culture

  • Utilize empathy to uncover potential and goals

  • Using design thinking to de-risk innovation

  • Gain knowledge and understanding of Analytics techniques such as Descriptive

  • Adopt a customer-centric mindset

  • Tangible experiments and Feedback from a test user-base

  • Creating a culture of innovation and design

Course Outline

Design Thinking Skills

  1. Design Thinking Overview

  2. Innovation Challenges

  3. How Structure Process Apply to Creativity

  4. Components of Design Thinking

  5. The Importance of Users, Customers and Consumers


Exercise: Students will be encouraged to discuss the lack of innovation within their organization and how they can improve the culture of experimentation through design thinking.

Identifying Customer Needs and Framing Problems

  1. Customer needs and Markets

  2. Types of Product Users

  3. Customer needs analysis

  4. Discovering Problems

  5. Distinguishing symptoms, problems and root cause


Exercise: Students will be given a case study to evaluate.  In small groups, you will discuss implications of the cases and see if you and your peers can spot any parallel opportunities in your own business.

Preparing Your Mind for Innovation and Divergent Ideation

  1. The Physics of Innovation

  2. How Prepared is your Mind?

  3. What is Divergent Thinking?

  4. Iterating on divergence

  5. Using divergence to refine the problem space


Exercise: Students will be asked to discuss the process of idea generation within their respective organizations.


Prototyping and Testing Solutions

  1. How to Prototype rapidly

  2. Types of Prototyping

  3. Prototyping Strategy

  4. Collecting data

  5. Variables

  6. Rapid Prototyping

  7. Iterations on testing


Exercise: Students will model a testing cycle and group critique


Teaming for Design and Solution Building

  1. Applying Design Thinking in the Typical Enterprise

  2. Service Development Process

  3. Design Collaboration

  4. Cultural obstacles

  5. Overcoming Silos

  6. Engineering hurdles

  7. The challenge of scale


Exercise: Students will do a Design for Environment (DFE) and Product Lifecycle Assessment (LCA) for a chosen product.

Creating a culture of Design and Innovation

  1. Growth mindset

  2. Mental model shifts from fixed to growth

  3. Design thinking metaphors and examples

  4. Idea generation techniques

  5. Managing work in progress

  6. Collaborative culture

  7. Innovation Techniques and frameworks


Exercise: Students will pair up with teams and discuss ways to improve the culture of their organizations and create a 30-60-90 day plan for their transformation.

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